Sunday, October 4, 2009

Client Profiles

For Profit Corporation:
I would like to work for the online company VeganEssentials.com. This is a company that provides all vegan products, (no animal products or testing) from clothes and makeup, to food and snacks. Their mission is "to offer unparalleled service and selection all in one location, making us a one-stop shopping destination for all things vegan." They specialize in all products that are cruelty free. This business is trying to reach both the conscientious shopper, who believes in the vegan lifestyle, and the consumer who wants to support fair trade and health choices.


Non-Profit Organization
The non-profit organization I would work for would be Alley Cat Allies. This organization's mission is "To end the killing of cats and lead the movement for their humane care." Their vision is "society living non-violently with cats and all animals". The way they participate in this is by the "trap, neuter, return" method of spaying and neutering feral cats. I am interested in this organization because it educates people on the need to keep the feral cat population low in a human way, which also keeps the diseases at bay.

Small Business
The small business I would work for would be one I would start myself. It would be a vegan version of Baskin Robbins, except with a bookstore inside. Similar in set up to Café Eclectic, you could get ice cream concoctions or coffee, but its all vegan, and you can read and relax while you are there. I would want to have live entertainment there from time to time, perhaps open mic night to encourage community involvement. Local artists would be able to have shows and sell their work. I would locate it in Midtown Memphis of course and my core audience would be anyone who likes any of these activities. But mostly, midtowners, or midtown "wannabe's" would be attracted to it, as well as vegans who don't have anywhere to go get a banana split and hear good music at the same time.

No comments:

Post a Comment